Industry: Healthcare & Pharmaceutical
Solution Partner: Netster Consulting Asia
Implementation Site: Malaysia, Singapore
“Claritas solution has given us tremendous visibility into real-time mobile sales and marketing activities. With consolidated customer master data in the system, we can see a great reduction of issues on product team alignment and duplicate customer records.” Max Koh, Business Technology Manager.
Pfizer is world’s largest research-based pharmaceutical and drug manufacturing company. Pfizer has its presence in Malaysia and Singapore to support its regional sales and marketing operation. Being in FMCG and pharmaceutical verticals, Pfizer relies heavily on up-to-date customer and sales data to run daily sales operation. There lies the challenge to keep sales data updated and always in-sync between backend system and sales representative’s mobile devices.
To resolve the underlying issue, Netster Consulting Asia implemented Claritas™ CRM solution on customer master data management (CDM). CDM consolidates Pfizer buying and non-buying customer data from multiple sources into single application, allowing information sharing and collaboration across various departments on-premise and on the field. With CDM, we have enabled a feature to merge similar customer records and eliminate the product team alignment issues faced by sales team on annual basis.
Netster Consulting Asia also built a CRM mobile sales force automation solution on top of CDM system, called Sales-Data-on-The-Go! (SDOTG). This system is deployed on Microsoft Mobile Platform Framework and compatible with all mobile devices running on Windows Mobile 6.0 and above. On daily basis, SDOTG consolidates all backend sales and product data and sync updated copy to sales representative for a refresh start every working day. This solution is implemented and actively in used by Pfizer Malaysia and Pfizer Singapore sales team. Sales representative can now easily gain access to their sales figure, sales target, product information, stock check and appointment scheduler within their fingertips from their PDA, and most importantly, the information is available anywhere and anytime.
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